Comscore has added new program-level capabilities to its Content Measurement offer (CCM), promising media companies, ...

Underpinned by AWS agentic AI technology, Comscore's Content Measurement now offers new program-level reporting for advertisers and agencies to maximize ad spend ...

Content is still king – so long as you measure it correctly, Comscore’s Steve Bagdasarian told AdExchanger at CES 2026.

Media evaluation and planning firm Comscore has added new audience engagement insights for television to its Comscore Content ...

New AI-powered solution integrates program-level intelligence, AI-Agent content discovery, performance optimization and ...

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced that ESPN will utilize Comscore Content Measurement (CCM) to gain a unified view of how audiences ...

This capability builds on Index and Gracenote’s recently announced collaboration, which introduced the industry’s first SSP ...

Underpinned by AWS agentic AI technology, Comscore's Content Measurement now offers new program-level reporting for advertisers and agencies to maximize ad spend. The post Comscore Launches Daily ...

Launched at CES 2026, DV Authentic Streaming TV enables advertisers to unify premium content discovery, reporting, analytics ...

Rather than positioning itself as a stand-alone tool, TikTok is extending its presence through the marketing platforms that ...

LAUSD test scores improved more than statewide results, but academic achievement is falling short of internal goals. Should ...

Comscore (SCOR) announced the release of its new program-level capabilities within Comscore Content Measurement. This new module in CCM provides ...