Smart bricks and minifigs are coming to Lego, and the implications are exciting, but equally alarming. For months now, diehard fans have been arguing over leaks of the tech-fueled playsets and their ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" it's made in 50 years of LEGO history. According to its official press release, on ...

The new Smart Play system adds sound, motion and reactions without screens Dubai: Lego has just unveiled what it's calling the biggest innovation in nearly 50 years, and honestly, it looks impressive.

Add articles to your saved list and come back to them any time. The Danish toymaker that built a global empire on interlocking plastic bricks has unveiled what executives are calling the most ...

The Amarillo Brick Convention is coming back to the Amarillo Civic Center on Saturday and Sunday, Jan. 10-11. According to a news release sent by the company, it will be the “ultimate event” for LEGO ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

LEGO is set to transform the brick world with its new SMART innovations featuring the SMART Brick and SMART Play experiences that the company introduced at the CES 2026 stage. The first LEGO SMART ...

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand has launched Smart Bricks, marking the company’s biggest evolution in ...

Here's everything to know about LEGO's new smart brick, which will first come to its Star Wars series. LEGO has taken its bricks to a new generation of play with the launch of smart bricks, which ...

is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget. On March 1st, 2026, The Lego Group will ...

Smart Play is a new line of interactive Lego pieces that will debut later this year in some Star Wars sets CES Lego Smart Brick Star Wars Lego announced a big step forward in how kids will play with ...