Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Add Yahoo as a preferred source to see more of our stories on Google. A lined-up collection of payment or loyalty cards - Irik Bik/Shutterstock You probably like saving money at the supermarket, right ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Grocery store loyalty cards promise discounts and special offers, but some are actually designed to make consumers spend more, not less. Instead of helping you save, they use tactics and pricing ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

In today’s hyper-connected world, your phone’s maps app predicts when it is time to head to "work,” health trackers buzz to remind you to stretch your legs, and voice-activated devices nudge you to ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

Many loyalty programs collect detailed purchase histories and preferences, and increasingly use algorithms to offer targeted ...

American Airlines has revealed what’s changing—and what’s staying the same—in its AAdvantage loyalty program in 2026. The ...

Air Transat, Desjardins, and Visa are launching a new travel loyalty program and credit cards in 2026 following the 2025 ...