Roku’s CTV devices account for more than 21% of total TV viewing, according to Nielsen’s research. That level of market share provides insights that Nielsen will be able to leverage to sharpen its ...

After long-awaited government data showed underlying US inflation cooled to a four-year low in November, economists agreed on at least this much: something was off. In a report fouled by the ...

With electronics increasingly facing the challenges of high speed and more complex designs, test and measurement vendors an avalanche of test data to process. In response, they are increasingly ...

We live in a galaxy of data. From satellites and smartwatches to social media and swipes at a register, we have ways to measure the economy to an extent that would have seemed like science fiction ...

NEW DELHI/MOSCOW, Nov 25 (Reuters) - India's oil imports from Russia in November are set to hit their highest level in five months, preliminary data from Kpler shows, as refiners rushed to secure ...

Albertsons Media Collective and NBCUniversal are working to provide closed-loop measurement that bridges connected TV exposure and retail outcomes, per details shared with Marketing Dive. The ...

Accenture (NYSE: ACN) has invested, through Accenture Ventures, in Alembic, a leading AI-powered causal marketing intelligence platform that can determine which marketing campaigns deliver a return on ...

As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...

The National Football League is throwing a penalty flag at Nielsen, the leading audience-measurement company. NFL Chief Data and Analytics Officer Paul Ballew said Nielsen is underestimating the ...

MathWorks, a leading developer of mathematical simulation and computing software, revealed that a ransomware gang stole the data of over 10,000 people after breaching its network in April. The company ...

Building on the foundation of my previous article, MATLAB & the Arduino Hardware Support Package: A Powerful Combination for Engineering & Embedded Systems, we now delve into an applied project that ...

Nielsen and WPP Media said they struck a new agreement for the large media-buying operation to utilize Nielsen’s audience data that will include Nielsen’s tabulation of so-called “advanced” audiences ...