These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

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AI is changing the way we search — and transforming the practice of search engine optimization. Brands want to ensure they're visible in AI searches and that they're accurately represented. Experts ...

Discover What’s Streaming On: Pluribus Episode 5 ended on a cliffhanger so intense that even Carol (Rhea Seehorn) couldn’t help but gasp. Pluribus Episode 5 spoilers ahead. Last week, Vince Gilligan’s ...

Netflix's latest “Frankenstein” adaptation is one of the most celebrated yet. In this article, we're recapping everything that occurred and answering the question, ‘What happened at the end of ...

Discover What’s Streaming On: There’s a 2023 thriller movie, Some Other Woman, that recently began streaming on Netflix and has subscribers extremely confused. If that’s you, then you’ve come to the ...

What happened to the kids in ‘Weapons’? Throughout the film, we see the children from Justine’s classroom leave their homes at 2:17 a.m. in the exact same manner — running with their arms outstretched ...

Imagine driving down the road when a light suddenly appears on the dashboard. For some, it is easy to figure out what the symbol means and what action to take next. But many are unclear on what ...

It’s the second day of a shutdown of the federal government. We explain what’s happening. By Adam B. Kushner I’m the editor of this newsletter. For weeks, our D.C. reporters chronicled a slow-motion ...