A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...
These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.
I wish I could say that I captured all the gains of IDR and ORLA, but I have taken profits along the way, and, in the case of ORLA, my entry point was not January 1, 2025. Crypto stank it up, and ...
Abstract: The dual uncertainty of construction material price and demand, which is a multiplication of uncertainties, magnifies the level of cost uncertainty. Moreover, the shortage cost of ...
Portfolio allocation software has become a key tool for RIAs and advisors aiming to deliver smarter, more tailored investment strategies. As client expectations and regulatory demands grow, having the ...
The on-demand business model is a dynamic commerce tactic whereby products or services are offered on an as-needed basis. The on-demand model, also known as “accessibility on demand,” is primarily ...
The rapid escalation in tourist visitation poses significant challenges, including traffic congestion, overcapacity at scenic attractions, heightened risks of safety incidents, and diminished visitor ...
Zohran Mamdani, who is currently leading the race to become mayor of New York City, has launched a “Game Over Greed” petition that calls on FIFA to abandon its plan to use dynamic pricing for the 2026 ...
Under energy structure transformation and multi-energy complementary development, there is an urgent need to explore more efficient, clean and low-carbon integrated energy utilization. The ...
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