Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when ...

The agency sent a proposal to the White House on Monday that would revisit its 2023 decision that imposed new emission limits on power plants and other industrial facilities in 23 states. The Trump ...

Think about someone you’d call a friend. What’s it like when you’re with them? Do you feel connected? Like the two of you are in sync? In today’s story, we’ll meet two friends who have always been in ...

Reynolds is putting some respect on Lillard's name. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Matthew Lillard Responded After Quentin ...

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

Candle Media’s Kevin Mayer, the former top Disney executive and CEO of TikTok, expects the Ellisons to raise their hostile offer for Warner Bros. Discovery as they attempt to woo shareholders away ...

Actress and activist Jane Fonda did more than just release a strongly worded statement against a potential Warner Bros. Discovery merger — she made a full parody video. Fonda channels Nicole Kidman’s ...

Former North Carolina Governor Roy Cooper got another good sign as he campaigns to flip a Republican-held Senate seat in his state, with a new poll showing more voters support a Democrat in the race ...

OpenAI appears to be gearing up to introduce ads in ChatGPT, presumably for users who don't pay to access the chatbot. Engineer Tibor Blaho recently found references to upcoming ad functionality in ...

Warning: This story contains spoilers for "Wicked: For Good." One of the most emotional moments in "Wicked: For Good" wasn't just between Elphaba and Glinda, but also between Cynthia Erivo and Ariana ...

Google will soon introduce "Journey Aware Bidding" in Google Ads, signaling a shift toward a completely new approach to bidding for leads, according to Jyll Saskin Gales, an independent Google Ads ...

A moment that is frozen in time has become one of the media industry’s hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...