How AI Search Is Changing The Game—And What Brands Can Do About It

For over two decades, visibility in search meant fighting for page one on Google. That’s still an important goal, but now ...
Journal of Medical Internet Research

Laypeople’s Use of and Attitudes Toward Large Language Models and Search Engines for Health Queries: Survey Study

Search engines transformed health information access, and LLMs offer a new avenue for answering laypeople’s questions. Objective: We aimed to compare the frequency of use and attitudes toward LLMs and ...