Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

What might users expect from a ChatGPT with advertisements? We can examine the fine print by reading the company's announcement, but we can also discuss how it might play out in the long run.

There are tons of examples of content syndication in the broader media industry: Sony Entertainment has syndicated shows like ...

Google's Universal Commerce Protocol sparks pricing debate, Trends Explore adds Gemini suggestions, and health AI Overviews ...

AI companies are gearing up to follow the social media model of monetizing their platforms through advertising. The danger ...

It places a brand in front of existing intent and attempts to win preference at the moment of consideration. What SEO can do ...

Microsoft Advertising guide says AI assistants and generative search are reshaping retail discovery, pushing marketers to optimise structured data, product feeds, on-site signals and trust cues beyond ...

Novi, a technology company that helps retailers and brands build trust by verifying ingredients, claims, certifications and ...

An occasional look at issues facing Wyoming business owners and entrepreneurs from the Wyoming Small Business Development Center (SBDC) Network, a collection of business assistance programs at the ...

Cimulate and Bazaarvoice are helping retailers make PDPs machine-readable for AI discovery, improving shopper trust, ...