Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign optimization. For B2Bs and brands selling ...

For years, SEOs optimized pages around keywords. But Google now understands meaning through entities and how they relate to one another: people, products, concepts, and their topical connections ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Using the right model and the right prompt is only part of the enterprise AI challenge, it's also critical to optimize the prompt. The breakthrough in prompt optimization arrives alongside Databricks' ...

CAMBRIDGE, U.K. – A small Microsoft Research team had lofty goals when it set out four years ago to create an analog optical computer that would use light as a medium for solving complex problems.

ABSTRACT: The aim of this research article is to apply topological optimization gradient algorithm applied to 1D and 2D photonic charged slabs. We compute the topological gradient using min max method ...

ABSTRACT: The increasing demand for mobile simulation tools has opened new possibilities in engineering applications, particularly in composite material modelling. This paper introduces original ...

Nearly a quarter (24%) of buy-side trading desks plan to implement internal AI technologies for trade execution in the next 12 months, with 15% already doing so, according to a new report from Crisil ...

NEW YORK—Video’s transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB’s “2025 Digital Video Ad Spend & Strategy Full Report.” ...

A new algorithm helps topology optimizers skip unnecessary iterations, making optimization and design faster, more stable and more useful. PROVIDENCE, R.I. [Brown University] — With the rise of 3D ...