Six months ago, we gave a name to the one-block stretch of Broadway where matcha-sipping, Jansport-wearing middle- and high-school girls swarm to shop and socialize: “Tween Row.” Now that it’s ...

All a kid wants (and needs!) are headphones. Give a tween a pair of Apple Airpods 4, and you will be their favorite person until at least high school. (They're also a favorite of the adults over here ...

Tween girls contain multitudes, trying on the interests of young adults while still relishing the cute, shiny, and glittery toys of their childhood. Their increasingly sophisticated brains are ...

It started innocently enough -with my tween daughter scrolling through TikTok, giggling at dance challenges and cute animal videos. But lately, her feed has taken a turn. Now it’s filled with glossy ...

While the term might make you roll your eyes, “tween” is the perfect word for anyone eight to 12 years old. It’s a combination of the words “teen” and “between,” a reflection of how many kids feel ...

Not too long ago, networks like Disney Channel and Nickelodeon ruled the airwaves—and the hearts of preteens. This shift has implications beyond entertainment. According to experts, the disappearance ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Weekend Academy was designed just for tweens. And its ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Yes, that Pacsun that millennial parents used to flock to on a ...

Ariella Maizner started sewing at age 6. By 9, she was making clothes for herself and friends. That hobby became the launchpad for her tween clothing line, Theme. At 10, she was showing off her ...