Necessity – and signal loss – is the mother of invention. Without ready access to device IDs and other identifiers, it gets a lot more difficult to measure ad effectiveness and tie conversions to ...

Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...

Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI ...

Snapchat has partnered with first-party data company Datahash to help its customers implement Snap’s Conversions API (CAPI) and gain additional insights from the social-media company regarding the ...

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...

Yahoo DSP today (April 29th, 2025) announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to help advertisers streamline measurement, attribution, and optimisation ...